pG
5
CORPORATE DEVELOPMENT
Striving to meet
customer needs
WE WELCOME OUR
NEW HEAD OF SALES
Nilesh S. Gosavi goes by the mantra: if planning is done right,
the execution will be flawless. His belief in getting the planning
process right and adding passion to the execution is what
drives him as he oversees the double dockets of marketing
and product development.
Mr. Gosavi is the Crown Paints Product Manager, and has
doubled up as the ActingGroupMarketingHead since July 2015.
“Resources are finite, and the proper allocation of resources
to achieve the maximum results is what separates mindless
execution from strategic marketing.
As the product manager, up to 80% of his time is spent with
the marketers since he has to ensure that they take the right
product message to the consumers.
“Marketing and promotional activities are essential when
entering a region or expanding brand presence, as we are
doing with our East African expansion. It is a challenge to
marketers to ensure we deliver messages and introduce products
that resonate with our customers’ needs,” reiterates Mr. Gosavi.
“Once the right message goes out about the product, we are
in a position to build top of mind awareness in the industry
and also enables the end user make an informed purchasing
decision,” he adds.
According to a survey done by Nielsen Holdings, a leading
global information and measurement company, in 2014,
Crown Paints has the highest top of mind awareness & most
favoured as a paint brand across the East African region.
“Our Brand Equity Index (BEI) is 5.4. Other companies that
have a BEI above 5 include global companies like Coca-Cola,
Sony, Canon, Nivea, Heineken and Nescafe,” notes Mr. Gosavi.
NILESH Gosavi,
Acting Group Marketing Head,
believes in listening to the market and bringing
forth the best solutions through innovative
productswhicharerelevantandengagingtotheusers.
Bhavesh Gandhi
holds a Post Graduate
Diploma in Business Management, a Bachelor of
Business Administration, and a total of 18 years
of experience in sales and marketing.
WHATaresomeofthecompaniesTHATyouhave
workedwith?
I have had the opportunity of working with some of the
biggest paint companies in India. I was with Asian Paints
India for eight years as a Senior Territory Sales In-Charge,
and with Berger Paints India for five years as a State
Manager. My last posting was with Prince Pipes and Fittings
Pvt as the Regional Marketing Manager.
What are your expectations as you take up
this new role?
Crown Paints has already built a great brand equity index
that is in equal measure with multinationals such as Nestle
and McDonalds. My expectation is therefore to continue
working on expanding the company’s position in the market
as well as give our customers the best products that meet
their needs.
As you take up this position, you have been
provided with a blank sheet of paper. What
are you planning to fill this blank sheet
with?
The most important thing for me is to continue growing the
company revenues so that we can improve overall company
profitability. To achieve this, I will work on streamlining the
communication flow from dealers across the country. I intend
to bring synergy and synchronisation in the company’s sales
operations. Once we have built and nurtured this synergy
among all the persons in the sales chain, and get them
aligned with the vision and goals of the organisation, we
are in a good position to achieve our sales goals and targets.
