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From the Editor’s Desk
Welcome to our special edition of Brushstrokes!
This is certainly a special issue for us as we are
marking our tenth issue since initiating this channel of
communication. In this edition I would like us to look at
the textures campaign we are driving in the market and
different views we received as feedback from our valued
customers.
It has become very clear that people are curious about the
different ways they can personalize their space. Textured
finishes are the way to go as they offer you the best
modern technology and long-term decorative effects
without breaking your bank account.
The question now isn’t
IF
, but
WHEN
you decide to
redecorate. On our menu, specifically our textured and
fashion finishes, we provide a variety of solutions that
leave you spoilt for choice.
When we talk about trends in the market, we go beyond
clothing and shoes while still factoring in personal taste
and preference. We have managed to bring the “IT” factor
to a brand that we all thought was boring and plain. We are
gracing the walls of fashion conscious individuals, people
who are keen on having their homes make a statement.
Hotels that want to create luxurious ambience, office
buildings that are keen on brand image and impression.
We provide stylish, classy yet affordable solutions.
With the introduction of the Crown Colour app and Colour
Visualizer, we have taken our service levels to newheights,
empowering you to be your own experts/consultants.
Proudly supporting you through our call centre for all
inquiries and the crown decorator service for all your
painting needs.
I take this opportunity to thank all who contributed to this
special edition and to wish our customers, partners and
friends a Merry Christmas.
if you like it... crown it!
Elly Fred
Editor
Brushstrokes is produced by Crown Paints (K) Limited.
Design & Layout:
Creative Y&R
PR Agency:
Engage PR
Brushstrokes welcomes feedback and contributions which can be sent to:
/
Message from the Group CEO
4
Corporate Development
5
Product Portfolio
7
News Briefs
9
Partnership Update
10
Corporate Social Responsibility
14
Marble and Quartz
17
Down Memory Lane
18
Technology
20
Artist Profile
22
Pictorial
24
SFX Textures
26
Hottest Trends
30
Men and Colour
32
Customer Feedback
33
Interiors
34
