Brushstrokes Issue 7 - page 10

Armourcoat - For Royalty and Presidents
Crown Paints CEO Mr. Rakesh Rao exchange
the partnership agreement with Armourcoat
Creative Director and Founder Mr. Duncan
Mackellar at the launch of the newly
introduced product.
1 Hyde Park
1 Hyde Park
Frankfurt Sheraton Conference
Abstract Space
Interior design will never be the same again with the launch of Armourcoat, a superior decorative plaster solution made with the discerning,
fashion and style conscious consumer in mind.
The launch ceremony at the Crown’s new state-of-the-art showroom in Westlands in October was
attended by interior designers and architects. Publisher Carole Mandi who was the chief guest at the event said Armourcoat’s launch in the local
market was timely as it addresses the needs of the aspirational consumers. Armourcoat is the world’s largest manufacturer of decorative plaster.
The new product known as Crown Armourcoat is a polished wall plaster and sculpturing that has been in some famous architectural masterpieces
such as the Burj Khalfa in Dubai which is the world’s tallest building. Interior designers attending the cocktail event said the changing trends in the
construction industry have spurred demand for creative finishes and coatings.
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