Welcome to the latest edition of Brushstrokes.
Our aim in putting together this publication is to communicate to
our customers and partners the latest news from Crown Paints
on paint and allied products. This is our sixth edition and a lot has
happened since our last issue.
It never rains when it pours! In the last couple of months, we
have left the market gasping for air with new products which con-
tinue to push the boundaries of innovation in the coating
solutions market.
Take Crown Permacote with Teflon
®
surface protector and Crown
Matt Emulsion with Teflon
®
surface protector for instance. Crown
Permacote helps cut the cost of recurrent maintenance due to its
easy-to-wash and stain resistance ability. What better deal can
a paint company give its loyal customers than the ability to save
money on maintenance? DuPont Chemicals of the US, with whom
we partnered to launch this product, knew what to expect and
Kenya has not disappointed.
Our latest addition, Crown Medicryl Silk Emulsion not only helps
to significantly enhance hygiene in hospitals, clinics, restaurants,
kitchens and schools, but also reduce hospital-related infections.
Talk of coating solutions that dramatically change consumers’
lives. The endorsement of this product by Industrial Micro-Bio-
logical Services (IMSL) in the UK says it all.
Our painters’ training program has not only expanded but we
added a practical dimension to allow decorators to use rollers
that give them a competitive edge. We can never forget Mother
Nature. We are on the eve of a leadership campaign we are calling
the ‘Green Dream’ where for every can of paint our customers
purchase, we plant a seedling to conserve our environment. Our
goal is to plant one million trees to make East Africa greener. As
you would expect, we have a new product to spearhead the cam-
paign - yet another world-beating product.
Our growth and future product offerings will primarily be distinct
products driven by quality from which we can never shirk. We will,
of course, keep an eye on pricing for affordability as we expand
our partnership base and franchises.
There will be never a dull period at Crown; we will continue to ring
the bell!
From the Editor’s Desk...
Contents
Brushstrokes is produced by Crown Paints (K) Limited
with the assistance of Creative Edge Ltd.
Contributors: John Hadley, Rakesh Rao
Design & Layout: Creative Edge Ltd
Brushstrokes welcomes feedback and contributions
which can be sent to:
John Hadley
Message from the Group CEO
— 4
Introducing Crown Permacote
with Teflon® surface protector
— 5
Medicryl, the paint that fights bacteria?
— 6
Flexing regional tentacles
— 7
Pictorial feature
— 8
Crown Paints eyeing oil and gas sector with Hempel
— 10
Painting the colors of peace and unity
— 11
Teaming up with Rotary to uplift humanity
—12
Building a green culture step by step
— 15
welcome
