Crown Paints to promote the fashion industry
Crown Paints, has announced plans to promote the local arts and fashion industry through sponsorship deals.
Crown Paints CEO, Rakesh Rao, says the company’s strategy of transforming lives is in line with improving the fashion industry.
“At Crown Paints, we work with colours and colours and fashion go together. If you want to have a beautiful house or fabric you must have a great colour,” he said at the sidelines of the 3rd Trendz Kenya Fashion Festival at Tribe Hotel in Nairobi last weekend. Crown Paints was the event’s co-sponsor.
Now in its third year, the Trendz Kenya Fashion Festival has evolved to become the greatest Fashion Event in East-Africa
It is aimed at showcasing emerging and established talents and attracts top-flight international and regional fashion designers. It exposes Kenya as the emerging Fashion & Urban Lifestyle Capital of Africa & consolidates Brand Kenya.
The event also helps build enterprise image, promote of cooperation and trade, know of the latest trend of the industry, nurture brands and build a golden bridge between the Demand and Supply.
The Fashion Industry in Kenya is evolving at a rapid speed and a Major contributor to the growth of the Private Sector.
Trendz Kenya Fashion Festival has been a trendsetter and captured a new style which aims to make Nairobi a fashion capital of the world.
Crown Paints showcased their colours on white fabric draped like Greek goddesses on the ladies. The company’s models came in a special category during the show. Kenya’s Sharma and Jamil Walji and Tanzania’s Ally Rehmtullah also took part.