Media Centre: News & Events

Crown Paints has launched a Painters Club

chezea team kubwaEast Africa’s leading paint manufacturer, Crown Paints, has launched a training programme for painters to improve standards in the booming building industry.

The programme, which is part of the company’s corporate social responsibility offering, will impart technical and entrepreneurial skills on painters across the country.

Crown Paints CEO, Rakesh Rao, said the programme will help create a pool of certified painters who can be relied on to offer quality services to the booming building industry.

“Painters form an important link in our value chain and we have designed this programme to equip them with business management skills so that they not only grow in their trade but also contribute to the economic development of the country,” said Mr. Rao.

The modular training includes Painting and Decoration, Entrepreneurship &others.

In an industry infiltrated by quacks who offer poor workmanship, certification of painters will provide proof of the quality of their services to homeowners and building contractors.

“We also want to develop a bond with painters to a level where they understand our products and are able to serve the end-users better,” he said.

Painters who will benefit from the modular training will be selected through a promotion in local vernacular FM stations dubbed Chezea Timu Kubwa.

To qualify for admission to the programme, painters will be required to register by sending a text message with the word PAINTER, full name, ID number and location to the shortcode 5336.

The registration exercise begins Monday, September 17 and SMS will be charged at normal rates.

The second phase of the programme will see the painters come together to form a club through which they will be able to share their experiences.

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