When you start a business, you have to think clearly about your brand and how you will market it. You have to establish a business profile and understand how every choice you make will affect your business. One thing you should think about is colour psychology. Think of the colours you want to choose for your logo, the colours on your website, stationery and packaging and what message they will convey to the public about your business.
Colours are very powerful in influencing decisions in our lives. We subconsciously opt to like or hate something based on the colours we see. You have to understand each colour before you use them in your business. Don’t use one colour entirely, but rather use a complementary colour with your main choice.
There is no rule as to what colours you should use ad in what amount. What you need to do is think of how the customers will perceive the company when they see certain colours used together. For example, you may use just a very small amount of red to indicate your passion or energy for your business while neutralizing it with a white background.
Here are a few common colours and what they would represent if you chose them for you business.
Red
In colour psychology red means energy, passion, action, strength and excitement. Red is a warm and positive colour, a very physical colour which draws attention to itself and calls for action to be taken. It prompts you to want to do something, like go and buy an item or get in touch with the company. You however need to be careful with the shade of red you use as it can also be tied to aggressiveness and anger.
The colour which most complements and balances red is turquoise, although green or blue will also create balance.
Orange
Orange is a warm, vibrant colour that is all about energy combined with fun. It’s the colour of a risk-taker. In colour psychology it means adventure, optimism, self-confidence and sociability.
When you use orange in your business, it will make consumers enthusiastic. It is best used in restaurants and hotels as it relaxes people and makes them want to walk in and try out what you have to offer.
When you use orange, use it in moderation and combine it with purple or blue for the best effect. Too much of it suggests cheapness of your establishment.
Yellow
Yellow is a warm and happy colour which creates a sense of cheerfulness and playfulness. Psychologically, it is optimistic, uplifting and illuminating, brightening people’s spirits. It promotes wisdom and academic proficiency. It inspires original thinking and creative ideas.
Avoid using too much yellow as it can cause anxiety and nervousness. It will also make people become overly critical and judgmental, as well as deceitful.
Yellow is best used for a company that handles children products or leisure activities. It will motivate people into activity and keep them motivated to move around
Black
Psychologically, black means authority, power and control. It is sometimes considered intimidating and unfriendly. Alternatively, it can be seen as sophisticated, dignified and serious.
Black is favoured by the youth market aged approximately 16 to 25, who are still trying to find their own sense of identity and place in this world.
When it comes to your business, black will make an item appear expensive and heavier. For the best effect, pair it off with red, green, bright blue gold, silver or white.
There are many other colours that people use. At the end of the day what matters most is your personal taste. Go for something that reflects your personality traits as it will reflect what your business is all about in the best way. Think of how the colours are used in day-to-day life and consider how an outsider will think before you opt to have it on all you marketing tools.
Sources:
http://www.empower-yourself-
