Crown Paints is the leading paints company in Kenya and is seeking to grow sales by targeting increasingly sophisticated, quality-conscious consumers in residential and commercial property market in Kenya. With this in mind, the company has unveiled a new state-of-the-art showroom at Muthithi road in Westlands.
The new showroom features the latest innovations in paints and interior finishes and will offer consumers tips on how to enhance building aesthetics using quality products.
The firm has put in place several initiatives geared to promoting use of quality products to ensure safety and long-life of buildings.
The showroom reflects strong heritage in innovation and quality products. This is in a response to demand by consumers in Kenya’s property market who are now more sophisticated and demand more quality products.
The firm will get support from Crown Marble & Quartz Ltd. and Crown Classic Ltd to sell products. The two companies, are independent of Crown Paints Kenya, in the local market and will help Crown Paints meet the increase in demand for high quality paints and finishes. This is as a result of increase in the number of residential and commercial developments targeting mostly the middle and upper income brackets
There will also be a partnership with the Kenya Industrial Estates to train painters and provide them with financial support to set up viable businesses. The initiative, targeting 10,000 painters this year alone, is geared to enhancing quality standards in the construction industry.
