CSR
Captured from the “Tell Me Your Dreams” TVC to digital, #DreamItCrownIt helped unravel the unending vastness of dreams by demonstrating the potent power of imagination and the purpose of achieving them.
The campaign positioned Crown Paints not only as a coronation of personal growth and development but as a colourful freer of our imagination. We have achieved three key phrases for public awareness, participation and engagement.
Making use of an online game to generate public user points, #DreamItCrownIt tied to it a CSR initiative that saw Crown Paints (Kenya) PLC match total points earned by half, the total of which went to a charity kitty. Also, there were weekly prizes that sought to reward the fans, a gesture of which further grounded the fact that dreams are indeed possible, and they need Crowning.
Starehe Boys Centre Alumni working at Crown Paints Kenya PLC present a cheque worth One Hundred thousand to the current students of Starehe Boys’ Centre.
Crown Paints repainted Njoro Sub County Hospital with the aim of enhancing the hospital’s image as well as creating a positive ambience for the patients and staff. In addition, Crown Paints donated beddings to be used at the inpatient wards.
Crown Paints Kenya PLC awarded Ksh 100,000 to the top four students graduating in Bachelor of Arts: Building and Economics; Quantity Surveying and Bachelor of Construction Management; School of the Built Environment.
Jogoo Road Police station OCS Oira Misiani (Right) appreciates Crown Paints Group Human Resource Manager Nicholas Wanambisi (Left) for repainting and transforming the image of the station.
Jogoo Road Police Station painted by Crown Paints.
Our customers enjoying the match during the function.
Crown Paints celebrated 60 Years of being the colours of Kenya. It was combined with the viewing of the Football World Cup 2018. The 3 Executive Directors during the function.